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Archive for January, 2009

I read recently that only approximately 5% of American consumers shop online for window blinds and shades. That means that the vast majority of people are: a.) not aware that they can or, b.) have some kind of resistance to purchasing these kinds of products online. I can’t do much about the former. What I can do is address some of the root causes behind people’s resistance by laying out, in plain terms, the assets and liabilities and let you decide for yourself. Let’s get started.

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When most people think of fabric window treatments they probably think of drapes. But if it is fabric you want and drapes you don’t, there are other options.

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Both are pretty nebulous nomenclature, for sure. Is there a difference? If so, what items fall under window coverings versus window treatments? Join me in my search for truth.

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